Subconscious Marketing (courtesy of Times Online)

A really interesting article about Martin Lindstrom’s research and conclusions. Different technology has been used (MRI as opposed to EEG) but it would appear the conclusions are very similar. In fact, he says that not even the consumer knows how they are going to act until they actually do so. Apparently this is all covered in his book “Buyology” which I currently wish to purchase…but will I change my mind?