Google
, Google are about to release a brand new application called Dream Catcher. Hot on the heels of the release of Latitude (the app’ you can load onto your phone and show where you are at anytime on a map) Google release Dream Catcher. This is also an app’ for the mobile phone and works via bluetooth. The aim is to place your phone under your pillow with your bluetooth enabled and wear the Google Dream catcher cap (resembling a woolly hat) whilst sleeping.
The Dream Catcher woolly hat
During your sleep, the cap which works on an EEG principle (Electroencephalography – that’s easy for you to say) monitors brain activity and transmits this to your mobile phone via bluetooth and the Dream Catcher application translates this activity into images. This is then downloaded to your PC, where you can see the sequence of images you have been dreaming about. Clever stuff hey!!
An artist's impression of the dream catcher phone
One off dream information holds very little value on its own other than intrigue, but over time this build up of information could become a marketer’s goldmine. A direct view of subconscious activity that can be used for marketing and even health/psychological purposes. Of course, it’s extremely important to remove your woolly hat once you awake. Can you imagine what it would be like if you forgot to take it off and ended up wearing it on the train? Other commuters with bluetooth capability and the Dream Catcher app could hack into your brain!! Scary.
A Google spokesperson was unable for comment. This was most probably due to the excessive snowfall in the UK.
