I recently bought a 50’s style Smeg Fridge. Why? I needed a fridge…and I wanted something which looks good. It now has pride of place in the kitchen and… it does look good.
I then went through the process of transferring the contents from the old fridge to the new one, which was fairly simple….and then came the fridge magnets and all the scruffy notes and photos that accompanies them. I have to say I’m not a big fan of them as they can become untidy, get in the way of door opening and always end up on the floor. So how impressed was I when I found out their magnetism would not work on the new Smeg fridge!
This must have been a conscious decision by Smeg, and one which is completely in tune with the primary reason people buy that style of fridge…it’s more about aesthetics than functionality. No fridge magnets keeps the Brand image intact; a nice shiny Smeg fridge advertising itself in my kitchen and many other kitchens across the globe.
However, functionality requires a re-think. It’s cooling cycle isn’t great and it drips a lot inside, but that is a different story.
